Hantverksbryggerinäringens samverkan och betydelse för små och medelstora företags tillväxt på Gotland
Summary, in English
Abstract The craft brewery industry on Gotland is particularly vital and well known in Sweden, but nonetheless holds significant development potential. The main purpose of this study has been to construct a situational awareness of the craft beer value chain on Gotland, and to identify its key actors. Furthermore, in order for the craft breweries to become a more prominent part of Gotland's business and tourism and visitor industry, different needs have been identified and analyzed. These needs have then been used to develop an action plan that in the long term can facilitate and enable Gotland's craft brewers to improve their processes and products. Furthermore, the analysis is based on an international research review, Michael Porter's value chain model and extensive field works on Gotland. The results show that two actions appear to be particularly important. The first is about the possibilities of coordinating and using logistics, transports and modern brewery technologies in a more economically beneficial and environmentally friendly way. An important initial part of the action plan is to map the craft brewery industry's transport, communication and technology utilization needs. This mapping is proposed to be carried out with Geographic Information Systems (GIS). Thus, the brewery industry's value chain needs to be analyzed geographically in order to develop sustainable business models that include transport, logistics and a sharing of expensive brewery equipment. The second action plan is more long-term and is about the establishment of a brewery meeting place which constitutes a regional (and in the long term national) center for knowledge sharing and practical craftsmanship about the brewing of high quality beer.